A good Logo gives your business a clean, professional image. It reflects your objectives and the nature of your business. It must be different enough to stand out from your competition. It must work in colour and just Black and White as well. A good Logo must be legible whether reproduced large or small. If it is too busy or complicated it will not communicate anything at a smaller size. If it has too many fine details and lines it will not enlarge well either. It will eventually need to be reproduced in various sizes in photographs, magazines, brochures, trade ads, emails, online business directories, business cards, vehicle graphics and signage. It is important that it is legible in all of these media.